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Why do businesses need to consider Social Media?

posted 16 Oct 2010, 21:10 by Jess Maher   [ updated 16 Oct 2010, 21:13 ]

Social Media is now clearly embedded in our daily lives and increasingly this is influencing and impacting businesses in ways that would have never been anticipated. As igovt has been launched (early 2010), it is already a reality that every Kiwi business will be required to at least register one business profile on the government social networking site. Regardless of whether your business is actively involved in social media campaigns, have a facebook business page or even if you have an outright ban on the use of such sites during work hours; the reality is that ignoring such mediums will increasingly be an irresponsible approach for the longevity of smooth business operations.